Social Media Marketing
Your audience is having a conversation about you right now on social media.
It’s time to join them.
Think your target audience isn’t on social media?
Number of social media users in the world
(Global Population: 8 billion)
What Social Media Platform is Best for My Business?
Facebook is great for turning followers into fans. From their focus on community engagement to their powerful ads platform, Facebook is a great first step into building out your social media presence.
Breaking news and soundbites are the name of the game at Twitter. If you like to stay on the cutting edge of what’s happening — or create the news yourself — Twitter might be for you.
The granddaddy of all video-based content, Youtube is irreplaceable as a how-to, behind-the-scenes, or just plain fun video platform. Show off new products or make a cat video — whatever you think will build your brand!
Visual platforms like Instagram are great for creating conversations, especially in artistic industries like design, fashion, or food. Despite its age, Instagram remains hugely popular across all demographics.
Purely a B2B platform, Linkedin can take your business connections to another level. Share articles, make connections with people in your industry, and show off your accomplishments to like-minded people.
If going viral is your dream, Tik-Tok is where you need to be. This short-form video platform caters to a younger audience, and excels at building brand awareness.
Frequently Asked Questions
What is Social Media Marketing?
Social media marketing is the practice of leveraging various social media channels to develop your business goals, such as brand awareness, lead generation, and build relationships with your customers.
Why is Having a Social Media Strategy Important?
With over 50% of the global population on some kind of social media platform, it’s important to know where and how to reach your target audience. A social media strategy allows you to take a targeted approach that makes the best use of your time and money.
A good social media strategy will take into account where your audience is and the best tactics to reach them, as well as developing content that is most effective on that platform.
How Does Social Media Help Businesses?
Social media can help your business in a variety of ways. Whether that’s developing “first-touch” content that will engage your audience, or giving you a platform that allows you to connect directly with your customers, social media can be extremely effective if monitored and used correctly.
Just don’t get overwhelmed. We encourage our clients to make the most of one platform before pivoting to another one.
I Don't Know How to Find Content for Social Media. Can You Help?
Absolutely! Our social media team excels at crafting content that is specific to your business. We use your pictures, blogs, videos — anything you have to create a schedule that takes advantage of whatever social media platform is best for your business.
Let’s get started!