I’m not that old, but I remember a time when you could pull up to a gas station, sit in the car, and make small talk with the attendant while he pumped your gas for you. If you were lucky, he might even wash your windows and offer you an air freshener as well.
Those were the days
In today’s world, though, you now have to pump your own gas, squeegee your own window (if its available), and buy your own car fresheners. Rarely will you ever see a gas station attendant come out and actually help you with anything — unless, that is, your card doesn’t work.
There’s a movement in today’s world away from the “full-service” industries of the past. Nowadays, businesses look to save money by allowing the customer to perform some of the duties themselves.
That’s not always a bad thing. According to one survey, 75% of respondents preferred self checkout lanes because it saved a few minutes of their time. There is nothing in the world wrong with that.
But what you miss in those self checkout lanes is a little bit of that magic from the past. Full service stations provided a personal touch that you can’t replicate through an automated checkout machine. It may take a few more minutes, but more often than not, it’s worth it.
What is a Full Service Digital Marketing Agency?
Just like with gas stations, a full service marketing agency provides all the services you need for your business to succeed online.
That can include, but is certainly not limited to:
- Website Design
- Content Marketing
- Paid Ads
- Email Marketing
- SEO
- Social Media Marketing
Normally, you would have to go to different agencies for each one of these services. You might head to one for social media, and then another to build out your website, and a third to handle your email marketing.
Then, once you’ve contracted out each one of those agencies, they’ll need to communicate with each other in order to achieve desired results.
The downside to this type of setup is two-fold.
First, the communication may not be ideal. With so many moving parts for so many different clients, it’s not uncommon for one group to just completely drop the ball. Maybe a video wasn’t included in an email campaign or a blog wasn’t posted on social. It happens.
Secondly, it can be a major headache to juggle all those costs, even if they’re each not that expensive individually. Agencies that rely on only one service usually have their expenses dialed in, so you’re more than likely getting the best deal, but hidden fees and upcharges are always a possibility.
If you’re a small business owner that is also trying to service your own clients, trying to manage all those different agencies can be a full-time job in itself.
What are Some Advantages to a Full Service Agency?
If communication and cost-juggling are two downsides to using boutique agencies, then it makes sense that both of those would be advantages to using a full service digital marketing agency.
With 3430, for example, you’re not dealing with multiple businesses that are managing different parts of your business, you’re communicating with an account manager that oversees those departments individually. That one person is responsible for all the communication — both from you and to you.
That means you get one point of contact for all your different digital marketing needs. And one price, as well. No more multiple contracts with different agencies to manage.
We operate this way because we believe that your local business should have a unified, holistic marketing strategy. One that is customized for you and tailor-made to achieve results for your business.
You have enough to worry about in your business, the last thing we want is to make your life harder by inundating you with more emails, more options, and more headaches.
But there are some other advantages to using a full service digital marketing agency, as well.
Operational Knowledge
With a boutique agency (an agency that only specializes in one skill), you’ll find true-to-life experts at that skill. They’ve devoted their entire career to this one endeavor, so they should be the experts in that task.
The problem is that most businesses need multiple areas of expertise, and, just as important, they need someone to put it all together for them.
Where a full service digital marketing agency excels is in being able to put the puzzle pieces together to create the whole picture for your business. That means that agencies like 3430 are able to adjust the dials on this task or that as necessary, resulting in less waste and more operational efficiency.
Cost Savings
We’ve already discussed how the headache of juggling costs can be exhausting, but did you know that using a full service agency can be a cost savings as well?
Our clients save money because they’re not hiring individual experts on email or social media marketing, they’re hiring experts in small business marketing. We want to work with local businesses (not franchises or corporate entities) that want to grow generational businesses.
We have the tools to grow your business, and nothing more. That keeps our overhead low, and your revenue high.
A to Z Marketing
Our process is very simple. Each one of our clients begins with a total evaluation of their digital presence — if they have one, what platforms they’re visible on, website audit, the whole enchilada.
From there, we’re able to turn on various aspects of online marketing to bear for your business. If your website needs an overhaul, we’ll do it. If you want to establish yourself as an industry expert on Youtube, we can help you accomplish that.
Our marketing plans are not only fully customized, but they’re complete, as well. Our goal is to give you every single thing you need to increase your bottom line and hand off your business to your children or grandchildren, when the time comes.
A true one-stop shop.
Focus on Market
One of our differentiators is our 10 mile non-compete. What that means is that we only work with one client of a certain industry within a ten-mile radius, whether that’s roofers, accountants, flooring companies, or anything else.
We do this primarily because of the wisdom in Matthew 12:25, which states “A house divided against itself will not stand.” Even though Jesus wasn’t talking about local marketing, His words ring true: We can’t help one business become number one if we’re helping a competitor become number one also.
If we do that, we’re fighting against ourselves.
Whenever we onboard a new client, we do a thorough search of the area to make sure we’re not competing against ourselves. Once that has been established, we’re off to the races, and we’ll do everything we can to help you dominate your local market.
Ready to Get Started?
Maybe it’s the fact that we still consider ourselves a “local business” too, but we love working with small businesses. “Mom and Pop Shops” are our specialties, because we know that there are real people showing up to work every day trying to work within their community and help their neighbors.
If you want to work with a full service digital marketing agency that has the same values, let us know. We would love to talk and see if we would be a good fit.
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